Privacy statement

This statement explains how UXy Labs Ltd ("I" or "me") collects and uses personal information through uxylab.com.

Who I am

UXy Labs Ltd is the data controller for the personal information described in this statement. UXy Labs Ltd is a company registered in England and Wales, company number 09238766. Registered office: 6 Trinity Place, Midland Drive, Sutton Coldfield, England, B72 1TX.

For any questions about this statement or your personal information, email hello@uxylab.com.

What information I collect

When you use the contact form, I collect your name, email address and anything you choose to tell me in your message.

If you agree to analytics cookies, Google Analytics collects information about how you use this website, such as the pages you visit, how long you stay, the type of device and browser you use, and your approximate location.

If you become a client, I keep the contact and business details needed to carry out the work and invoice for it.

How I use your information

• to reply to your enquiry and discuss your project
• to carry out work you've hired me to do, and to invoice for it
• to understand how people use this website so I can improve it

I don't sell your information, and I don't use it for marketing. I don't send newsletters.

My lawful basis for using your information

• Enquiries: my legitimate interest in responding to people who contact me, and taking steps at your request before entering into a contract.
• Client work: performing a contract with you, and complying with legal obligations such as keeping financial records.
• Analytics: your consent. You can withdraw it at any time using the cookie settings link at the bottom of every page.

How your information is handled

Contact form messages are sent to me by email. They are not stored anywhere else on this website.

I use these service providers, who process information on my behalf:

• Lovable, which hosts this website
• Google, which provides Google Analytics
• my email provider, which receives contact form messages

Some of these providers may process information outside the UK. Where they do, the transfer is protected by safeguards recognised under UK data protection law, such as the UK-US Data Bridge.

How long I keep your information

• Enquiries that don't lead to work: deleted within 12 months.
• Client records: kept for six years after our work ends, to meet legal and tax requirements.
• Google Analytics data: kept for 14 months, then deleted automatically.

Cookies

Cookies are small files stored on your device when you visit a website.

Essential cookies: Lovable, which hosts this website, may set cookies needed for the website to work. These can't be switched off.

Analytics cookies: Google Analytics sets cookies (named _ga and _ga_ followed by an identifier) that last up to two years. These are only set if you choose "Accept" in the cookie banner. You can change your choice at any time using the cookie settings link at the bottom of every page.

Your rights

You have the right to:

• ask for a copy of the personal information I hold about you
• ask me to correct information that's wrong
• ask me to delete your information
• ask me to limit or stop using your information
• ask for your information in a format you can take elsewhere
• withdraw your consent for analytics at any time

To use any of these rights, email hello@uxylab.com. I'll respond within one month.

How to complain

If you're unhappy with how I've handled your information, please contact me first at hello@uxylab.com. You also have the right to complain to the Information Commissioner's Office (ICO). You can also call the ICO on 0303 123 1113.

Changes to this statement

I'll update this statement if the way I handle personal information changes. Last updated: 14 October 2026.