I have been designing websites, software applications and digital services for over 15 years. Prior to that I was leading teams both in technical and non-technical roles.
This has provided me with the experience, skills, approach and technique that has allowed me to be effective within any team and at any level.
Welcome to UXy Lab, the brand behind my UX and design work.
I specialise in enhancing digital experiences through interaction design, UCD leadership, UX review, and service design.
With a focus on user satisfaction and engagement.
As a digital designer specialising in user-centric design, I recognise that empathising with users is fundamental to crafting effective digital solutions.
To ensure success, every aspect of the flow or digital service must prioritise and address the users' needs at its core.
Successful projects thrive on empowered and engaged teams—a principle I've witnessed consistently.
Whether I'm leading a User-Centred Design (UCD) team or contributing to a multifunctional team, I prioritise building and nurturing team engagement and buy-in as paramount to project success.
Active listening is vital for designers in a team setting, fostering effective collaboration and successful design solutions.
Each prototype or blueprint I create is merely a starting point for discussion. In a good design team, there are no egos; every piece of work is disposable, meant to fire imaginations and create feedback for refinement and iteration.
By integrating these traits and behaviours into my work, I've contributed to the design and delivery of numerous successful digital products.
Whether you need someone to enhance your existing design team, assist in building a new one, or inject valuable insights into your design sprints, I believe I'm a reliable choice.
My LinkedIn profile features recommendations from both team members and leaders whom I've collaborated with on past projects. I invite you to connect with me and explore what others have shared about their experiences working with me.